The right buyer is out there, looking for a home just like the one your seller has to offer. The question is: Will that buyer find you? No matter how perfect the property is, step one is getting eyes on the listing. Follow these three tips for maximizing your listing exposure.
- Be smart with social. You’re probably already posting your listings to social media, but these platforms have more to offer. Using language like “just listed” can energize viewers to check out the property and share. Encourage your seller to share the listing, too – most of their social circle is probably local, so you have a good chance of reaching the right eyes.
- Take listing photos to the next level. Whether it’s hiring a professional photographer, including aerial photography to show off the neighborhood and the lot, or leveling up to video, going above and beyond on the listing photos can really make the difference in creating an eye-catching, shareable listing.
- Use advertising sites wisely. Most homebuyers are shopping online first these days, so make sure you’re everywhere! You can get the most bang for your buck on advertising sites by making sure the listings are complete, detailed, and neatly formatted.
You never know what’s going to make the difference between that perfect homebuyer clicking or not clicking on your listing. Maximize your chances by making listing exposure a priority.